Blair Waldorf was bold.
She was tasteful. She was trendy. She was elegant. And she was anything but casual.
Gossip Girl ran on The CW network from 2007-2012. Throughout its six seasons, Blair sported an abundance of fashionable ensembles from an array of well-known designers.
Although it hasn’t been on air for eight years, Gossip Girl continues to reign as a vastly popular show, particularly among teenage girls and young adult women. This may be due to its availability on Netflix.
But, it goes deeper than that.
Along with Blair Waldorf (played by Leighton Meester), Gossip Girl successfully created a second fictional style icon: Serena Van der Woodsen (played by Blake Lively).
The show follows their wildly glamorous lives in Manhattan’s Upper East Side, including their seemingly unattainable styles. The audience grows envious, yearning to live their lives more like these girls and trying to find ways to dress like them.
Many of Blair’s looks are also quite timeless. Elegance will never go out of style.
It’s for these reasons that Blair Waldorf is still relevant today.
Below are some Blair’s best looks, organized by particular categories.
The Opulent Overcoat
According to Helen Warner, author of “Fashion on Television: Identity and Celebrity Culture: “Indeed, for Ellis, it is the supposed lack of ‘glamour’ associated with television personalities which prevents them from achieving ‘legitimate’ stardom” (Warner, 111).
This is not the case for Blair Waldorf, the epitome of glamour and who has really become a household name in the fashion world, despite being a fictional character.
Blair frequently wore overcoats throughout Gossip Girl.
Here, she experimented with colors and patterns, pairing each coat with a unique pair of heels.
(Not So Mellow) Yellow
If anyone knows how to make citrus chic, it’s Blair Waldorf.
She wore lemon print in both the left and right images, pairing the looks with equally bright-colored heels.
The handbag in the middle images goes perfectly with the dashes of mustard in her skirt.
Bold in Blue
Blair was not afraid to explore mixed patterns. The look on the left is the perfect example of how to make contrasting patterns look amazing together.
The belts in the center and on the right served as the perfect complement to the chic blue dresses.
School with Style
“Style Is How You Say: This Is Who I Am Today”– Helen Warner.
Blair never let a school uniform stop her from showing off her style.
The designer handbags in the left and center images were the perfect stylish substitute for a backpack.
Blair proved she could even make a gym uniform look trendy in the right image.
Preppy in Pink
Blair gave floral a new meaning in her unique look on the left.
The zebra print heels in the center really gave the look a pop! They looked fantastic with the deep fuchsia dress.
The ’20s vibes are real on the right, showing Blair could really pull off a look from any decade.

















